Hi Tsugi Studio team.
I first discovered Tsugi two years ago, but it was only recently—after diving into your products and joining your Discord—that I fully understood the magic of your procedural audio product. Knowing that Tsugi welcomes international talent to Niigata, I felt incredibly inspired to reach out. Looking at your current social media and web presence, I see a clear path to elevate your brand's visual storytelling. Combining my 5 years of multidisciplinary design experience with my genuine interest in what you do, I built this proposal to show you a glimpse of how we can upgrade Tsugi's content strategy together.
Option 1
My version of the original concept. I optimized the typography and balanced the composition to more modern aesthetic, while retaining Discord’s core brand colors to ensure instant platform recognition.
Option 2
A tech-driven yet playful concept. I used a custom gradient combining Discord and Tsugi’s brand colors for a vibrant look, paired with 3D objects to add depth and make the design feel truly alive.
Option 1
My version from the original. maintaining the bright, seasonal summer vibe but integrates Tsugi's software UI more naturally into the environment, making the product the hero of the composition.
Option 2
A concept built for your core audience. Heavily inspired by the isometric pixel-art worlds and the iconic energy of 'Steam Summer Sales'. This approach turns the promotion into a fun, gamified event.
Video Promotion Sample
Modern developers and creators prefer straightforward, high-energy content. This promotional video takes inspiration from top-tier SaaS (Software as a Service) product teasers. It relies on fast-paced cuts, and punchy kinetic typography to showcase the software's capabilities without wasting a single second. (Turn on your audio to hear it in action!)
Not only graphic design
Creating a visual is only half the battle. Delivering a cohesive brand message requires strategic thinking. Coming from a background in advertising and brand management, I bring more to the table than just graphic design:
1. Content Strategy & Planning:
Mapping out monthly content calendars, campaign phases (Teaser, Launch, Sustaining), and ensuring every post aligns with Tsugi's marketing goals.
2. End-to-End Content Creation:
From ideation, research, and copywriting to executing, keeping the entire production pipeline efficient.
3. UI/UX Sensibilities:
I have experience in designing and building websites from scratch. From wireframing and UI/UX design in Figma to developing live, interactive sites using Framer.
