Logo & Branding

1. Celcom x Axiata - GETARAN PERTAMA

This project was part of a campaign for Malaysia's 63rd Independence Day in 2019, in collaboration with Celcom and Axiata as key clients. The project also involved producing a short film titled 'Getaran Pertama', which tells the story of Malaysia's first independence choir. The film has garnered over 3 million views on YouTube and won a gold award at the Kancil Awards Malaysia 2019.

For this project, I was responsible for designing and developing the logo for the 'Getaran Pertama' key visual campaign. The client brief emphasized the need for a vintage vibe in the logo design, reflecting the historical context of Malaysia's first independence choir. Additionally, the color palette was guided by the blue hues of Celcom and Axiata, ensuring brand consistency. I successfully incorporated these elements to create a logo that met the client's objectives.

2. Reckless Cafe

Reckless is a new cafe in East Java, Gresik. The brief is to design a brand identity that's connect with young music lovers. I created everything from the logo and print materials to the Instagram campaign for their grand opening, blending retro music vibes with a modern coffee feel.

In this project, I developed a cohesive visual brand identity, designing their logo, collateral items, and Instagram feeds for their grand opening promotion, reflecting their retro and music vibe.

3. PT. Berkah Kawan Setya

PT. Berkah Kawan Setya (BKS) is a professional contractor company specializing in civil engineering, committed to delivering reliable and high-quality construction solutions. To elevate their corporate image and effectively communicate this expertise to potential business partners, I was tasked with a complete brand identity overhaul.

My work began with creating a strong, clear logo that embodies stability and trust. This new identity was then extended into a cohesive brand system and applied across key corporate collateral, including their official company profile and calendar.

4. Koresh Coffee

Koresh Coffee operates as both a B2B coffee bean roastery/distributor and a direct-to-consumer brand. The core challenge was to create a unified brand identity that speaks to both markets—projecting reliability for wholesale partners and qualities for coffee enthusiasts.

For this project my goal was to create a unified identity for both their wholesale and retail business. I delivered a complete brand system—including the logo, packaging, and design direction—and continue to manage their social media.

5. Sarung Milzam - MALAM BERKAIN SARUNG

Sarung Milzam is an East Java-based sarong brand. The "Malam Berkain Sarung" (A Night Wearing Sarong) was a strategic event campaign I helped design for Sarung Milzam. The core objective was to activate the brand's mission: repositioning the traditional sarong as a modern, stylish garment for young adults.

For the "Malam Berkain Sarung" event campaign, my primary role was to develop its complete visual identity. I designed an energetic and modern event logo that captures the spirit of youthful celebration and style. Then executed this vision across all key collateral, producing the official posters, on-site banners, and promotional stickers for the campaign.