Packaging
& Other

Packaging
& Other

1. Sinesweets

Sinesweets is a cookie brand based in Indonesia. For this project, I was responsible for creating and developing their product packaging based on a creative brief that called for a vibrant, colorful, and sweet aesthetic.

1. Sinesweets

Sinesweets is a cookie brand based in Indonesia. For this project, I was responsible for creating and developing their product packaging based on a creative brief that called for a vibrant, colorful, and sweet aesthetic.

1. Sinesweets

Sinesweets is a cookie brand based in Indonesia. For this project, I was responsible for creating and developing their product packaging based on a creative brief that called for a vibrant, colorful, and sweet aesthetic.

I also designed a system that uses three unique color schemes to signify the different cookie flavors, resulting in an energetic and appealing package that helps customers easily identify their choice.

2. Tesnim

Tesnim is a luxury candy and chocolate brand based in Saudi Arabia. For this project, I was responsible for creating and developing their complete packaging suite. The design was guided by a creative brief calling for a bright, premium style that prominently featured elegant gold accents.

2. Tesnim

Tesnim is a luxury candy and chocolate brand based in Saudi Arabia. For this project, I was responsible for creating and developing their complete packaging suite. The design was guided by a creative brief calling for a bright, premium style that prominently featured elegant gold accents.

2. Tesnim

Tesnim is a luxury candy and chocolate brand based in Saudi Arabia. For this project, I was responsible for creating and developing their complete packaging suite. The design was guided by a creative brief calling for a bright, premium style that prominently featured elegant gold accents.

In addition to the primary product packaging, my role also extended to designing the custom cardboard boxes for larger and international orders, creating a cohesive and luxurious unboxing experience.

3. Sarung Milzam

I was responsible for creating and developing the packaging for Sarung Milzam. The creative brief required an elegant and premium feel to elevate the product into a modern fashion accessory.

3. Sarung Milzam

I was responsible for creating and developing the packaging for Sarung Milzam. The creative brief required an elegant and premium feel to elevate the product into a modern fashion accessory.

3. Sarung Milzam

I was responsible for creating and developing the packaging for Sarung Milzam. The creative brief required an elegant and premium feel to elevate the product into a modern fashion accessory.

To accommodate their product line, I designed a total of three distinct packaging variations, with each unique design corresponding to a specific sarong variant for easy differentiation.

4. Lemooin

Lemooin is an Indonesian brand specializing in frozen food products. For their product launch, I was responsible for designing the packaging for two of their flagship items: meatballs and whole chicken.

4. Lemooin

Lemooin is an Indonesian brand specializing in frozen food products. For their product launch, I was responsible for designing the packaging for two of their flagship items: meatballs and whole chicken.

4. Lemooin

Lemooin is an Indonesian brand specializing in frozen food products. For their product launch, I was responsible for designing the packaging for two of their flagship items: meatballs and whole chicken.

The creative brief required a design that was highly informative and strictly adhered to the brand's primary color palette. My goal was to create packaging that was not only brand-consistent but also clear and easy for customers to read in a retail environment.

5. Alana Hotel

The Alana Hotel is a contemporary hotel in Indonesia and part of the renowned Aston Hotel group. I was commissioned to design their room number wayfinding signage, with a creative brief to reflect the hotel's interior style: clean, elegant, and incorporating wood elements.

5. Alana Hotel

The Alana Hotel is a contemporary hotel in Indonesia and part of the renowned Aston Hotel group. I was commissioned to design their room number wayfinding signage, with a creative brief to reflect the hotel's interior style: clean, elegant, and incorporating wood elements.

5. Alana Hotel

The Alana Hotel is a contemporary hotel in Indonesia and part of the renowned Aston Hotel group. I was commissioned to design their room number wayfinding signage, with a creative brief to reflect the hotel's interior style: clean, elegant, and incorporating wood elements.

The final design was the result of a comprehensive iterative process; I developed multiple concepts and worked through several rounds of client revisions and feedback to refine the direction and achieve a solution that perfectly matched their vision.